Instagram influencers in Kenya and how to partner with Turkish brands

Instagram is the most effective space for influencers marketing in Kenya and Turkish brands can leverage this market by utilizing the power of these influencers.

Turkey is one of the largest trading partners of Kenya and this connection can be deepened by Turkish brands partnering with Kenyan influencers.

Why Kenyan influencers?

Kenya is one of Africa’s largest economies and also home to some of the continent’s most affluent and educated youth. This demographic of 15-24 year-olds is not only the largest in Africa but also the most socially engaged compared to other regions around the world.

According to a Pew Research Center survey, 72% of Kenyan youth between the ages of 15 and 25 use social media and 79% of this group are avid Instagram users. This makes Kenyan youth the largest consumer market for Turkish brands looking to market their products to the region.

In fact, Turkish goods are among the most sought after products by Kenyan youth. The latest data from the Turkish Statistical Institute shows that Kenya imported over $307 million worth of goods from Turkey in 2022, a significant increase from $103 million in 2021.

These figures underscore how Kenyan youth are major consumers of Turkish products. Turkish brands hoping to capitalize on this lucrative consumer base can rely on Kenyan influencers to effectively market their products to this demographic.

Why Instagram influencers?

While TikTok and Facebook are also popular social media platforms among Kenyan youth, Instagram is the most effective platform for influencer marketing. According to a 2023 report by Influencer Marketing Hub, 70% of Kenyan influencers use Instagram to reach their audiences.

Instagram also has the highest engagement rates compared to other social media platforms. This means that not only is Instagram the most popular social media platform in Kenya, it is also the most effective platform to reach this target audience.

The latest stats from the Digital 2023 Kenya report show that Kenyan youth spend an average of 2 hours and 56 minutes on social media daily. With over 50% of this time spent on Instagram, this social media platform is where they are most active online.

Therefore, Turkish brands looking to leverage influencer marketing can benefit immensely by partnering with Kenyan influencers to tap into this lucrative market.

How Turkish brands can partner with Kenyan Instagram influencers

Partnering with Kenyan influencers requires Turkish brands to engage a local influencers marketing agency or build a local influencer marketing team. This is because local influencers have a better understanding of the local market compared to foreign brands.

Additionally, they also have established relationships with other influencers which can help brands tap into the influence of other influencers within the market.

Another advantage of partnering with a local influencer marketing agency is that they have established relationships with local payment platforms. This means that they will handle all payments made to local influencers, ensuring that Turkish brands don’t have to deal with the hassle of working with foreign payment platforms that may have issues with local banks.

Local influencer marketing agencies can also help Turkish brands with localized content creation. This is important as local audiences prefer locally created content. A local influencer marketing agency will be able to tap into local culture and produce content that resonates with local audiences.

Here are some of the best influencer marketing agencies that Turkish brands can partner with if they are looking to market their products in Kenya.

1. Baoliba

Baoliba is an influencer marketing agency headquartered in Nairobi, Kenya. The agency specializes in connecting brands with influencers across various social media platforms.

The agency has a diverse roster of influencers that they can tap into depending on the brand preferences. From fashion to food and travel, Baoliba can find the right influencer for Turkish brands looking to market their products in Kenya.

Baoliba also has partnerships with various payment agencies that can handle all payments made to local influencers and ensure that Turkish brands have a hassle-free experience.

2. Blacbird

Blacbird is a marketing agency based in Kenya that specializes in influencer marketing and social media management. The agency has a network of over 10,000 influencers across various industries, making it easier for brands to find the right influencer for their products.

The agency also offers end-to-end influencer marketing services, from identifying the right influencers to managing campaigns and measuring results.

3. The Influencer Agency

The Influencer Agency is an influencer marketing agency that connects brands with local influencers for impactful campaigns. The agency has a diverse roster of influencers across various industries, including beauty, fashion, lifestyle, and travel.

The Influencer Agency also offers social media management and content creation services, making it easier for brands to manage their online presence.

4. Frugally Fancy

Frugally Fancy is a Kenyan influencer marketing agency that connects brands with local influencers for authentic campaigns. The agency has a network of over 1000 influencers across various industries and offers various influencer marketing services, including campaign management and content creation.

5. Sublime Influencers

Sublime Influencers is a premier influencer marketing agency located in Nairobi, Kenya. The agency specializes in connecting brands with influencers across various industries, including fashion, beauty, and lifestyle.

Sublime Influencers also offers various services to help brands achieve their marketing goals, including influencer outreach, campaign management, and content creation.

6. Influence HQ

Influence HQ is a Kenyan influencer marketing agency that connects brands with local influencers for impactful campaigns. The agency has a network of over 500 influencers across various industries.

Influence HQ also offers various influencer marketing services, including campaign management, content creation, and social media management.

7. Cloud 9 Influencer Marketing Agency

Cloud 9 Influencer Marketing Agency is a premier influencer marketing agency located in Nairobi, Kenya. The agency specializes in connecting brands with influencers across various industries, including fashion, beauty, and lifestyle.

Cloud 9 Influencer Marketing Agency also offers various services to help brands achieve their marketing goals, including influencer outreach, campaign management, and content creation.

8. The Socialite Agency

The Socialite Agency is a premier influencer marketing agency located in Nairobi, Kenya. The agency specializes in connecting brands with influencers across various industries, including fashion, beauty, and lifestyle.

The Socialite Agency also offers various services to help brands achieve their marketing goals, including influencer outreach, campaign management, and content creation.

How much do Kenyan influencers charge?

Influencer marketing in Kenya is relatively affordable compared to other global markets. The amount that influencers charge depends on various factors, including their follower count, platform, and niche.

Here’s how much influencers charge according to their follower count.

• Micro-influencers (1,000-100,000 followers) charge anywhere between Kshs 2,000 to Kshs 60,000 per post.
• Mid-tier influencers (100,000-1 million followers) charge between Kshs 70,000 to Kshs 150,000 per post.
• Top-tier influencers (over 1 million followers) charge upwards of Kshs 200,000 per post.

The rates listed above are only a rough estimation as some influencers may charge more or less based on their niche and the brand’s budget.

In addition to payments made to influencers for collaborations, Turkish brands also need to consider the cost of hiring an influencer marketing agency. The cost of hiring an influencer marketing agency in Kenya also varies depending on various factors.

However, most agencies charge a standard 10-20% commission based on the total amount paid to influencers.

For example, if a Turkish brand hires 5 influencers and pays them a total of Kshs 200,000, the agency will charge a commission of Kshs 20,000, which is 10% of the total amount paid to influencers.

This means that the total cost incurred by the Turkish brand for this collaboration will be Kshs 220,000.

The total amount paid to influencers can also vary depending on how many posts are required from each influencer. For example, if an influencer is required to make 3 posts, then they will charge 3 times their normal fee.

This means that influencer marketing costs can increase significantly depending on the number of influencers hired and the number of posts required from each influencer.

The total cost incurred by Turkish brands for influencer marketing in Kenya will also depend on the number of influencers hired and the number of posts required from each influencer.

However, Turkish brands can save money by hiring an influencer marketing agency as they will handle all payments made to influencers and ensure that brands don’t incur any extra costs.

How to choose the right influencer

Choosing the right influencers can determine the success of influencer marketing campaigns. Here are some tips that can help Turkish brands choose the right influencers for their marketing campaigns.

1. Consider the influencer’s niche

The first step Turkish brands need to take when looking for influencers to work with is to consider the niche of the influencer. Brands should look for influencers who align with their products. For example, if a Turkish brand sells beauty products, they should look for beauty influencers.

2. Check engagement rates

It is not enough for influencers to have a large following if they don’t have any engagement. This is why it’s important for Turkish brands to check the engagement rates of influencers before partnering with them.

Brands should look for influencers who have high engagement rates as this will translate to higher engagement for their brand too.

3. Look for authenticity

Consumers can easily spot inauthentic influencers. Turkish brands should look for influencers whose content reflects their true identity and personality.

Brands can check how influencers interact with their followers to assess their authenticity. For example, if an influencer responds to every comment made by their followers, it shows that they value their audience and are authentic.

4. Check audience demographics

Turkish brands should also check the demographics of an influencer’s audience. This is important as brands want to ensure that they are reaching their target audience.

Influencer marketing agencies can also help Turkish brands with audience demographics as they have access to tools that can provide this information.

5. Look for professionalism

Turkish brands should look for influencers who are professional in their dealings. This means that they should respond promptly to inquiries and communicate effectively.

Brands should also look for influencers who can provide a media kit. A media kit is a document that contains information about an influencer’s audience demographics, engagement rates, and previous collaborations.

Having a media kit shows that an influencer is serious about their work and can provide brands with the information they need to make informed decisions.

6. Check previous collaborations

Turkish brands should check the previous collaborations of influencers before partnering with them. This can help brands assess the suitability of influencers for their marketing campaigns.

Brands should look for influencers who have collaborated with similar brands in the past. This shows that they have experience working with brands and can deliver results.

7. Consider the influencer’s personality

The personality of influencers can also determine the success of influencer marketing campaigns. Turkish brands should look for influencers who have a personality that aligns with their brand values.

For example, if a Turkish brand sells luxury goods, they should look for influencers who have a luxurious personality.

8. Check influencer ratings

Influencer marketing agencies often provide ratings for influencers. Turkish brands can use these ratings to assess the suitability of influencers for their marketing campaigns.

A higher rating means that an influencer is more likely to deliver results. Turkish brands should look for influencers with high ratings to increase their chances of success.

9. Consider location

The location of influencers can also determine their effectiveness. Turkish brands should look for influencers who are located in areas where their target audience is concentrated.

For example, if a Turkish brand wants to target youth in Nairobi, they should look for influencers who are located in Nairobi.

Conclusion

Turkish brands can leverage the popularity of influencer marketing in Kenya to effectively market their products to the youth demographic that is most receptive to Turkish goods.

Partnering with Kenyan influencers on Instagram is the best way for Turkish brands to tap into this lucrative market.

Baoliba can help Turkish brands with influencer marketing in Kenya. The agency has a diverse roster of influencers that they can tap into depending on the brand preferences.

Baoliba also has partnerships with various payment agencies that can handle all payments made to local influencers and ensure that Turkish brands have a hassle-free experience.

Baoliba will continue to provide insights on influencer marketing trends in Kenya, be sure to follow us.