Telegram Influencers in Kenya Explore Collaborations with Italian Brands

Kenyan influencers on Telegram are beginning to explore collaboration opportunities with Italian brands.

Italian brands are increasingly popular in Kenya, especially in the fashion and automotive sectors.

Telegram influencers are particularly keen on working with Italian brands as they are viewed as having a high status due to their association with quality and luxury.

Telegram influencers reach out to Italian brands through Telegram channels and groups that cater to Italian businesses.

📢 Influencer Marketing on Telegram

Telegram is a popular instant messaging platform that has gained traction in Kenya.

Telegram is the third most used social media platform in Kenya, with 36% of Kenyans saying they use it often.

Telegram is particularly popular among the youth and is used by various groups including political activists, musicians, and marketers.

Telegram is unique from other social media platforms because it allows users to join public groups and channels.

Telegram groups are chat rooms that can have a maximum of 200,000 members while channels allow for broadcasting messages to an unlimited number of members.

A lot of marketing on Telegram occurs through groups and channels.

According to the Social Media Trends Kenya 2023 report, 66% of marketers in Kenya use Telegram groups for marketing.

Marketing on Telegram groups involves promoting products and services directly to members through chat messages and media.

Marketing on Telegram channels is largely similar to marketing on other social media platforms.

Content creators can monetize their channels through paid promotions and ads.

Influencers can promote various kinds of products and services depending on their niche and audience.

Some popular niches for Telegram influencers in Kenya include finance, adult services, tech, and entertainment.

💡 Telegram Influencers in Kenya

Kenyan influencers have found success marketing on Telegram.

Telegram influencers are particularly popular among businesses that operate in niche markets.

This is because Telegram allows influencers to create highly targeted channels and groups that cater to specific interests.

For instance, a Telegram influencer can create a channel and market it to Kenyans who are interested in moving abroad.

Kenyan influencers can also create adult-themed channels and groups to market adult products and services.

Telegram influencers are usually skilled in media creation and marketing.

Content is key when it comes to marketing on Telegram.

High-quality media is essential for attracting and retaining followers.

To attract followers, Telegram influencers must use quality and impactful images and videos in their posts.

Conversational and compelling text is also vital.

Since Telegram is an instant messaging platform, it allows influencers to engage directly with followers through text conversations.

This makes it easier to build relationships and trust with followers compared to other social media platforms.

📊 Quality and Status of Italian Brands

Italian brands are highly regarded in Kenya.

Italian brands are viewed as having a high status due to their association with quality and luxury.

This reputation for quality and luxury makes Italian brands particularly appealing to marketers.

The Italian brand reputation is especially prominent in the fashion and automotive sectors.

Italian fashion brands like Gucci and Prada are household names in Kenya.

Kenyan youth avidly follow trends set by Italian fashion brands.

Italian automotive brands like Ferrari and Lamborghini are also extremely popular in Kenya.

The popularity of Italian brands has made Italy the second most sought after country for marketing partnerships among Kenyan influencers.

In a survey conducted by the Social Media Trends Kenya 2023 report, 32% of Kenyan influencers said they would like to partner with Italian brands for marketing collaborations.

Kenyan influencers are particularly keen on exploring partnership opportunities with Italian fashion and automotive brands.

💼 How Telegram Influencers Partner with Italian Brands

Telegram influencers are increasingly reaching out to Italian brands for collaboration opportunities.

Italian brands are also keen on capitalizing on the appeal of their products to Kenyans.

Telegram influencers have the advantage of being able to reach out to Italian brands directly on Telegram.

Many Italian brands have Telegram channels and groups where they engage with their customers.

Telegram influencers can join these groups and channels and promote their services to brands.

Telegram influencers can pitch their marketing proposals to Italian brands directly through chat messages.

Alternatively, they can promote their services in public groups that host a variety of members including businesses and marketers.

Telegram influencers can also promote their services on their channels.

This allows them to create targeted promotional campaigns that reach potential clients directly.

Some Telegram influencers in Kenya have already started collaborating with Italian brands.

For example, a Telegram influencer named Cheerful Kiki recently collaborated with an Italian shoe brand called Azzaro Shoes.

Cheerful Kiki promoted Azzaro Shoes on her Telegram channel called Kiki’s Lounge.

Kiki’s Lounge channel has over 37,000 members and mainly focuses on adult content.

Azzaro Shoes sells a variety of shoes including women’s sandals, loafers, and high heels.

❕ Payment Methods

Telegram influencers in Kenya prefer to get paid for collaborations in cryptocurrency.

Cryptocurrency is becoming increasingly popular in Kenya.

The use of cryptocurrency is particularly prominent among the youth.

Cryptocurrency allows for faster and cheaper cross-border payments compared to traditional payment methods.

Telegram influencers can accept cryptocurrency payments directly to their wallets.

This eliminates the need for intermediaries like banks and money transfer services.

Additionally, Telegram allows users to send and receive cryptocurrency through its platform.

This makes Telegram a preferred platform for cryptocurrency transactions.

Some Telegram influencers also accept payments in mobile money.

Mobile money is highly popular in Kenya and is used by a majority of Kenyans.

Mobile money allows users to send and receive money through their mobile phones.

This makes it easier to transact without the need for cash.

Mobile money services like M-Pesa allow users to send and receive money instantly, making it a convenient option for Telegram influencers.

Mobile money is highly recommended for Kenyan Telegram influencers who collaborate with local brands.

📢 Conclusion

Kenyan Telegram influencers are beginning to explore collaboration opportunities with Italian brands.

Italian brands are viewed as having a high status due to their association with quality and luxury.

Telegram influencers use Telegram groups and channels to reach out to Italian brands for partnership opportunities.

Telegram influencers also prefer to get paid for collaborations in cryptocurrency or mobile money.

The Social Media Trends Kenya 2023 report indicates that 81% of Kenyans are interested in investing in cryptocurrency.

This presents a great opportunity for businesses to reach out to Kenyans through cryptocurrency-themed Telegram channels and groups.

Telegram influencers are also constantly seeking new channels and groups to promote their services.

This means that there are always opportunities for brands to explore marketing collaborations with Telegram influencers in Kenya.

BaoLiba will continue to update trends in Telegram influencer marketing in Kenya, stay tuned for more!